WHAT DOES EYELINER DO?

Eyeliner is a versatile product that helps enhance and draw attention to the eyes. It comes in solid pencil, cream or liquid form. By tracing the outside of the lash lines, you can emphasise your natural eye shape or create the illusion of a different shape altogether. The best eye liners allow for precision and control, such as Brushstroke 24-Hour Liner – a liquid eye liner with a precision tip that wears all day long.

PENCIL OR LIQUID EYELINER?

Choosing between a pencil eye liner or liquid eye liner all depends on what you’re comfortable with and the look you want to achieve. Pencil tips, such as Technakohl Liner , are more forgiving and have a chalkier, yet still soft and creamy texture that can appear more natural or be easily smudged out to create a smoky-eye effect. Liquid liners draw on smooth, bold lines that add more drama to your look. The Liquid Eye Liner boasts a unique applicator tip that allows for precise application, making it perfect for lining and defining eyes or creating bold, graphic looks.

WHAT TYPE OF EYELINER IS BEST?

The type of eye liner that’s best for you depends on what look you’re going for. If you like to experiment with different looks, having a few different types of eye liners in your kit makes it easy to play around with styles and trends. For a more natural makeup look, opt for a neutral-coloured liner with a thin tip to draw subtle, clean lines. Liquidlast 24-Hour Waterproof Liner is a smudge proof eye liner and waterproof eye liner all in one - it goes on effortlessly and gives you rich colour. If you're going for glam, a black liquid eye liner or gel eye liner is a perfect tool for creating a cat eye and other classic or graphic shapes. Not all eye liner is black, too! Technakohl Liner is a pencil eye liner which comes in a range of long-wearing colours that make eyes pop.

DO I NEED TO WEAR EYELINER?

The short answer? No, you don’t need to wear eye liner. If you like to wear makeup, though, eye liner is a basic product everyone should have in their beauty bag. It’s a versatile product, perfect for everyday wear and glam nights. If you're already using mascara or eyeshadow, eye liner can pull the look together and take your eye game to the next level. Some eye liners, like Eye Kohl , are versatile enough to even take the place of eyeshadow in your makeup routine.

HOW TO WEAR EYELINER?

How you choose to wear your eye liner is up to you. You can never go wrong with a classic black or dark brown shade. Give colour eye liners a try if you’re looking for something new and different. We suggest playing with shades that complement your eye colour – purple for green eyes, gold for brown eyes and smoky grey for blue eyes. Applying mascara or false lashes can help complete the look. If you’re looking to make your eyes appear bigger and rounder, trace a solid line across the top lash lines. A white or beige eye liner pencil applied to the waterlines can open the eyes up even more. If you’re going for a more seductive look, try flicking the eye liner out and up when you reach the end of your lash lines. To achieve a smoky-eye effect without eyeshadow, apply a pencil liner to the lower eyelids and smudge it with a finger. Avoid using liquid eye liner on the lower lash lines as the fluid formula can get into your eyes.

WHICH EYELINER IS BEST FOR MY WATERLINE?

Most people will require a waterproof ot water resistent eyeliner for use in the inner waterline to ensure maximum wear and longevity. MACs Waterproof rTechnokohl Liner or MACs Water resitant Pro Longwear Eyeliner are perfect choices for use on the inner waterline.

Eyeliner | Liquid, Gel, & Pencil Eyeliner

Keep an eye out for our waterproof eyeliners, and add some spark to your look with blues, purples and more. Make sure to check out our selection of eyeliner brushes too, so you can apply like a Pro. For eyeliner inspiration, check out our how-to videos:

• How to: create a bold graphic eyeliner
• How to: create a chic natural eyeliner
• How to: transform a thin liner to a bold eyeliner
• How to: create a retro winged eyeliner

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