You have the power to support healthy futures and equal rights for all with three iconic shades of MAC VIVA GLAM Lipstick that give back 100%.

PUT YOUR MONEY WHERE YOUR MOUTH IS!
VIVA GLAM is MAC Cosmetics' charitable campaign that was founded in 1994 to raise money and awareness for HIV/AIDS at a time when the pandemic was dramatically affecting fashion communities, as well as the wider world.
Today, the full RRP (less VAT) of VIVA GLAM Lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. These grants are made to non-profit organisations we believe can make a meaningful impact on health, rights and equality.
As the largest corporate non-pharmaceutical giver in the arena, MAC is committed to supporting diverse organisations around the world who help women, girls, and the LBGTQIA+ communities whilst maintaining its decades-long support for those living with HIV/AIDS.
To date, the campaign has raised over $500 million USD exclusively through the sale of the VIVA GLAM lip products.
To date, the sale of VIVA GLAM products has raised over $500 million and funded more than 1,800 organizations around the globe.
VIVA GLAM funds support healthy futures and equal rights for women, girls, and the LGBTQIA+ communities while maintaining its decades-long support for those living with HIV/AIDS.
The full RRP (less VAT) of VIVA GLAM Lipstick is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.
Drag icon RuPaul, resplendent in shiny red leather boots and corset, was the first face of VIVA GLAM. On that day, a legendary campaign was born; one that would see many different stars and styles over the years, but which would always retain at its core that same spirit of irreverence, outrageous style and irrepressible love of life.
In the two decades that have followed since RuPaul made her billboard splash, the galaxy of stars who have fronted the campaign is unparalleled, including Lady Gaga, Elton John, Debbie Harry, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Shirley Manson, Mary J Blige, Rihanna, Miley Cyrus, Ariana Grande, Taraji P. Henson, AND Sia.
Our latest collaborator is international icon Rosalía, who debuted as the new face of M·A·C VIVA GLAM in 2020 – also launching an all-new, limited-edition shade to celebrate 26 years of giving back 100%*.
*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.
In 1994, we introduced the original VIVA GLAM Lipstick – an outspoken deep red. In 1997, VIVA GLAM II was created – a pinked mauve. VIVA GLAM III – a foxy brown-plum – launched in 2000.
MAC is committed to supporting diverse organisations around the world who help women and girls, the LBGTQIA+ community and people living with or affected by HIV/AIDS. Over the years, we have partnered with an incredible line up to raise money and awareness, including the creation of limited-edition VIVA GLAM products.
Our latest collaborator is international icon Rosalía, who debuted as the new face of M·A·C VIVA GLAM in 2020 – also launching an all-new, limited-edition shade to celebrate 26 years of giving back 100%*.
*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.
WHAT YOU SPEND IS WHAT WE GIVE
GIVE BACK 100% TO SUPPORT
HEALTHY FUTURES AND EQUAL RIGHTS FOR ALL
Let’s break it down: When you spend £22 on a VIVA GLAM Lipstick, we donate £22 (less VAT) to support women and girls,
the LGBTQIA+ community and people living with or affected by HIV/AIDS. There’s no catch. It’s just pure giving back.

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JOIN THE VIVA GLAM MOVEMENT
OVER $500,000,000 RAISED GLOBALLY – AND COUNTING!
While great progress has been made in the global response to HIV/AIDS, women, children and the LGBTQIA+ community
continue to be disproportionately affected by the epidemic. Let’s keep GLAMMING. Let’s keep GIVING.

CHANGING LIVES SINCE ’94
When you buy any VIVA GLAM Lipstick, we donate 100% of the selling price to local organizations supporting
women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.
OVER
9,713 GRANTS
GIVEN TO 1,818
ORGANIZATIONS
IN 92 COUNTRIESOVER $500,000,000
RAISED
GLOBALLY –
AND COUNTING!OVER
19,000,000
LIVES CHANGED
AROUND THE
WORLD
LEARN MORE ABOUT OUR MISSION
WHAT'S THE LATEST
LGBT+ HISTORY MONTH – THE HISTORY OF DRAG

Drag began out of necessity, although that’s not to say its participants didn’t enjoy it. When Shakespearean theatre began in the late 16th and early 17th centuries, the stage wasn’t just a place of entertainment. At the time there were rules that only men could feature on stage, so if a play were to feature a female role, then it was up to a man in the cast to dress as women. The word ‘drag’ is believed to have theatrical origins too. The dresses men wore to play female characters would DRAG along the floor – hence the name Drag Queen.
As time went on, drag became more about the individual, self-expression, and creativity, and with shows like Drag Race bringing the art form to mainstream, drag performers have built up their own fanbases. Drag is now seen regularly on TV, magazine covers, and is part of our social fabric.
This LGBT+ History month MAC worked with six incredible Drag performers to explore how drag has developed over the years and how we have supported the drag community and art form in its evolution.

@DAME_DAVE_LYNN

@IAMBLACKPEPPA

@CHEDDAR_GORGEOUS

@VICTORIASCONE

@RHYSSPIECES

@HAUS.OF.DONS