PUT YOUR MONEY WHERE

YOUR MOUTH IS

 

Help us raise the next twenty-five million for charity with the

Lipstick that gives back 100%* to support gender, sexual, racial

and environmental equality.

£25+ MILLION

RAISED IN THE UK & IRELAND

$520+ MILLION

RAISED GLOBALLY

19+ MILLION

LIVES CHANGED GLOBALLY

 

MEET THE NEW VIVA GLAM GIRLS

KIM PETRAS.

Pop sensation Kim Petras regularly uses her global platform to advocate for the LGBTQIA+ community and MAC VIVA GLAM partners like the National Aids Trust.

DANNA.

Singer, actress, songwriter and producer Danna is passionate about women’s equality and uses her voice to support underserved communities around the globe.

30 YEARS OF GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of MAC VIVA GLAM.

MAC VIVA GLAM CHARITY PARTNERS

Swipe to discover more
Micro Rainbow logo
MAC UK & IE have donated over £100,000 to Micro Rainbow through its VIVA GLAM charity initiative to date, helping to provide safe houses & support for LGBTQIA+ asylum seekers and refugees.

LEARN MORE






Mermaids logo
The newest MAC UK & IE VIVA GLAM charity partner, Mermaids, supports transgender, non-binary and gender-diverse young people and their families. This year’s £50k donation supports their vital helpline services and their in-person & online community groups and events, which help over 10,000 people a year.

LEARN MORE




Terrence Higgins Trust logo
Since 1997 MAC donations totalling £1.2 million made via its VIVA GLAM charity initiative supports Terrence Higgins Trust’s programmes for all communities living with HIV. Through skills workshops, hardship grants, counselling and peer support groups – this work changes hearts, minds and lives.

LEARN MORE




Waverley Care logo
This year’s £60k grant from MAC will support Waverley Care’s new pilot peer education project in Scotland, which aims to spread awareness and education amongst Scotland’s growing minority ethnic communities and reduce the stigma for HIV. In 2022 the MAC VIVA GLAM grant supported Waverley Care’s new website build and relaunch which supports and provides information to more than 100,000 visitors a year. MAC is proud to have been supporting their work since 2002 with grants totalling 800k made via its VIVA GLAM charity initiative.

LEARN MORE
George House Trust logo
George House Trust’s vision is for a world where HIV holds no one back, and working with MAC VIVA GLAM, they have been able to use £1.3 million of funding to provide opportunities to build skills and ensure people can empower themselves to live healthily and confidently with HIV across the north-west. Not only does the funding from M·A·C VIVA GLAM enable everyone living with HIV to use their voice to raise awareness, challenge stigma and promote inclusion; it inspires community action from the grass roots for all.

LEARN MORE
National Aids Trust logo
The MAC VIVA GLAM campaign has supported National AIDS Trust for over 20 years with over £2.8 million in grants, to achieve huge policy successes. This year’s donation of £50k will build on this, allowing National AIDS Trust to be nimble and react quickly when new issues emerge.For example, VIVA GLAM supported the cost of court action which led to prep being available via the NHS across England. The grant provided in 2022 contributed to the biggest expansion of HIV testing in a decade, through the hugely successful Opt-Out Testing Programme in hospitals.

LEARN MORE
Positive East logo
MAC VIVA GLAM is proud to support Positive East’s Advice Service, London’s only specialist AQS2 advice service for people living with HIV. The project helps to resolve complex housing, employment, benefit and debt challenges – creating a stable foundation to increase health and wellbeing and overcome inequality. Each year, over 500 people benefit from this service provided by four members of staff. MAC has supported Positive East since 2007 with grants totalling £1.3m made via its VIVA GLAM charity initiative.

LEARN MORE