VIVA GLAM


GET THE LIPSTICK THAT GIVES BACK 100%*

*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

Feel empowered to look good - for good - with MAC VIVA GLAM.


LOOK GOOD - FOR GOOD



GET INSPIRED, COMO ALÍ

Celebrate 26 years of giving back 100%* with international icon Rosalía, the new face of M·A·C VIVA GLAM.


IT'S A PHILANTHROPIC LINEUP


To date, the sale of VIVA GLAM products has raised over $500 million and funded more than 1,800 organizations around the globe.

EMPOWERING
WOMEN AND GIRLS

MAC VIVA GLAM partners with local organisations to fight for equal rights and healthy futures for women and girls, specifically around reproductive and sexual health education.

SUPPORTING
THE LGBTQIA+
COMMUNITY

"MAC VIVA GLAM eliminates stigma and fights for the empowerment of the LGBTQIA+ community, specifically assisting homeless LGBTQIA+ youth alongside regional organisations"

FIGHTING
HIV/AIDS

"MAC VIVA GLAM continues our mission and confirms our commitment to ending HIV/AIDS, one VIVA GLAM Lipstick at a time"