ALL AGES. ALL RACES. ALL GENDERS.
INCLUSIVE SINCE INCEPTION IN 1984, M·A·C CELEBRATES DIVERSITY AND INDIVIDUALITY
As part of M·A·C Cosmetics’ ongoing commitment to advancing equality, inclusion and justice, the brand continues to invest resources and products, as well as donate £100,000 across 2020 and 2021, to local organisations, charities and creators across the UK & Ireland.
BALLET BLACK
Celebrating diversity in dance, M·A·C UK & Ireland have partnered with Ballet Black for over 20 years, supporting their mission to see a fundamental change in the number of Black and culturally diverse dancers in mainstream ballet companies today. From shade-matching ballet shoes with Studio Fix Fluid Foundation, to co-creating looks and providing products for their virtual and physical shows – M·A·C is a proud partner of Ballet Black and all their dancers.| “ I founded Ballet Black in 2001 as a direct response to the lack of representation of Black and Asian dancers in classical ballet here in the UK. In the lead up to our first performance, I was searching for high quality makeup that catered to the different skin tones of our dancers, not only for them to wear in performance but so that we could paint our ballet shoes to match our skin colour. Back then, M·A·C was one of the first brands to offer such products and were also one of the first companies outside of the dance world to support our mission. Fast forward to today, and we are proud to continue our decades long partnership with M·A·C, upholding the ideals of inclusivity and equality for all.” Cassa Pancho MBE Founder and Artistic Director, Ballet Black |
In addition to the £100,000 in funding, M·A·C UK & Ireland has also committed to continuing critical inclusivity and diversity education and conversations within its workforce. Adding to the requirement that all employees in the region complete the Company’s mandatory Unconscious Bias Training, M·A·C is partnering with employee resource groups, to establish a UK & Ireland Inclusivity & Diversity Council and an artistry-driven Credo Collective to drive conversations and actionable change at all levels of the business.
M·A·C also remains committed to advancing its long legacy of working with leading and emerging creators for its campaigns, with more specific partnerships in the UK & Ireland to be announced in the coming months.
| “ The M·A·C community has asked us to build momentum and to not just be allies through words but continue to do so through more tangible actions. We are incredibly proud to do just that with these recent commitments to advancing inclusion and diversity within our workforce and larger makeup artistry community” Fiona Sainty, MAC Cosmetics UK & Ireland Vice President General Manager |
INCREDIBLE BRILLIANT YOUTH
In support of emerging talent M·A·C are partners with Incredible Brilliant Youth. A non-profit organisation that provides young people with workshops that help participants find to the tools to help them harness their creativity, set and achieve goals and make a positive contribution not only to their own well-being, but to the well-being of those around them. We are proud to support their artistry course by providing aspiring artists with iconic MAC products for their kits and access to our expertise and talented Artist community.
| “ Our free makeup courses support those who would like to find out more about makeup and the makeup industry, but can't afford the cost of training. Inclusivity, and ensuring the industry is open to all, has always been an important element in our work, and to myself personally, which is why partnering with M·A·C is so wonderful. By providing our course participants with kits filled their amazing products and access to further support, our young people can start their careers with confidence.” Teresa Reynolds Founder, Incredible Brilliant Youth |
ADVANCING EQUALITY
Hear from our M·A·C family, who reflect upon Black History Month and its importance for today, tomorrow and every day that follows.
| “ Though black history is 24/7, 365 days a year, the month is a time to boast and celebrate the achievements of some amazing black people, who have paved the way and left a stamp on this earth. It's a salute to black heroes of the past who have and will inspire the black heroes of the future.” Rachel Manson M·A·C Retail Artist |
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M·A·C VIVA GLAM
the lipstick that gives 100%* back!
Since 1994, VIVA GLAM has raised more than $500,000,000 USD, partnering with local organisations to ensure that help reaches those who need it most. In 2020, $10,000,000 USD was donated to 250 organisations that provide essential needs and services on the front lines serving communities affected by the Covid-19 pandemic.*In the UK and Ireland, 100% of the recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.
Some of our VIVA GLAM grantees: National AIDS Trust, Positive East, Lunch Positive, The Food Chain, Terrence Higgins Trust, Waverley Care, Body & Soul, HIV Scotland, HIV Ireland (formerly Dublin AIDS Alliance), AIDS West and A Positive Life LEARN MORE