MAC inclusivity

ALL AGES. ALL RACES.
ALL GENDERS.


INCLUSIVE SINCE INCEPTION IN 1984, M·A·C CELEBRATES DIVERSITY AND INDIVIDUALITY

Through our plan of action announced last October, M·A·C UK & Ireland continues to stand with and support the black community in the ongoing fight against systemic racism.



HERE IS OUR PROGRESS:


COMMUNITY INVESTMENT

Striving to promote more diverse representation in the arts, we will continue to take action to increase visibility and representation in the industry.

ACTIONS:

• Announcing the M·A·C UK & Ireland Equal Futures Scholarship at Central Saint Martins, which supports an ethnic minority student for the entirety of their fashion design course
• Continuing our 21-year partnership with Ballet Black, to support their mission to affect change in the number of Black and culturally diverse dancers reflected in mainstream ballet companies
• Launching M·A·C’s Tomorrow’s Artist Programme, a six-week course to up-skill and empower diverse makeup students in partnership with Incredible Brilliant Youth
• Supporting FUZE Bristol, the largest all-inclusive, student-run collective of creatives

AMPLIFYING BLACK VOICES

We are investing in Black-owned businesses, artists and creators to drive important continuing conversations.

ACTIONS:

• Collaborating with new media company gal-dem to create a content series that inspires conversations about diversity in the beauty industry and beauty standards
• Amplifying Black British voices by taking part in Channel 4’s Black to Front Campaign in partnership with Sir Steven McQueen’s production company Lammas Park, starring makeup artist Bernicia Boateng
• Donating to equality pioneer Lady Phyll and her non-profit organisation, UK Black Pride, in support of the black queer community through an industry-leading social donation unlocking campaign commitments

ADVOCATING INTERNALLY

We are dedicated to empowering employees to share their voices, be heard and collectively affect change.

ACTIONS:

• Compiling internal M·A·C UK & Ireland Diversity Council to drive momentum and keep allyship a priority
• Forming the Artist-driven Credo Collective to advise and educate the brand about black beauty
• Completing mandatory Unconscious Bias Training for all team members in the UK & Ireland

While our journey is far from over, we are encouraged by the progress to date. We pledge to hold ourselves accountable for these commitments to racial equity and will also drive necessary change for people of other marginalized identities in need of our advocacy and support. Please join us as we continue to build a more equitable future for All Ages, All Races, All Genders.







BERNICIA BOATENG FOR BLACK TO FRONT
M·A·C Cosmetics partners with Lammas Park as part of Channel 4’s Black to Front campaign which champions Black British talent.

 WATCH VIDEO


Credits: Produced By Lammas Park Ltd, Creative Direction & Direction By Cozy Global.



“ M·A·C’s ethos of ‘All ages. All races. All genders’ is as true today as it was at inception in 1984. Inclusivity is at our core and we’re really proud to launch this brand feature during Black to Front, a short video that spotlights one of the many people who have been empowered by the brand,” Fiona Sainty,
MAC Cosmetics UK & Ireland Vice President General Manager
Starring Bernicia Boateng, former M·A·C Makeup Artist, Channel 4’s Highlife cast member, and one of Forbes’ 30 under 30, who speaks to the brand’s rich history in inclusivity.


“ I’ve always felt at home being a dark-skinned girl at M·A·C, both as a young girl finding her first foundation, and as a professional artist who needs a breadth of shades and formulas for my clients. Filming this and sharing my experience with the brand, with such an incredible and diverse team, was a dream come true.” Bernicia Boateng

AN INCLUSIVE ICON AND BERNICIA'S GO-TO FOUNDATION
M·A·C STUDIO FIX FLUID SPF 15 FOUNDATION

Made to perform. Made by Artists. Made for YOU. With fool proof formulas in 67 all-inclusive, colour-true shades — M·A·C Studio Fix has a foundation for everyone.
FIND YOUR SHADE NOW
Learn More About Tomorrows Artist

M·A·C ANNOUNCE TOMORROW'S ARTIST PROGRAMME

A six week course which supports young people from marginalised backgrounds with a personal and professional development programme.
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M·A·C X ART SCHOOL

M·A·C partnered with ART SCHOOL in support of their AW21 collection, shown in the form of a digital catwalk show entitled ‘ASCENSION’. Makeup artist Andrew Gallimore designed the makeup for the show, using Studio Fix Fluid Foundation, M·A·C’s bestselling foundation which comes in 67 all-inclusive, colour-true shades, as the hero product. ‘The ART SCHOOL AW21 look and whole ethos was about magnifying and celebrating the model’s individuality’, explains Gallimore. ‘Some models may have had a slight definition to their brow, or a touch more or less eyeliner, or shine/ gloss than the standard look. It was quite customary to the individual’. ART SCHOOL, a unisex, London-based label, is directed by designer Eden Loweth, who is committed to redefining the limitations of ready to wear fashion.


Credits: Creative Director: Eden Loweth @eden_loweth, Art Direction: Ahonen & Lamberg @ahonen_and_lamberg, Styling: Katie Grand@kegrand, Casting: Lucia Blayke & Emily Crooked@luciablayke / @emilycrookedxo, Make Up: Andrew Gallimore @ Of Substance using M·A·C @andrewgallimakeup / @agentofsubstance, Hair: Shon Hyungsun @ The Wall Group @shonju / @thewallgroup, Studio Manager: Elly Beckford@elly_beckford, Production: Blonstein@blonsteinproductions, Millinery: ART SCHOOL x Noel Stewart@noelstewart, Footwear: Dr Martens@drmartensofficial, Watches: ART SCHOOL x Casio@casio, Film & Music: Madd Creative@maddsinceeightyone, Mentor: Cozette McCreery@cozettemc, Studio Assistant: Milla Freya @millafreya, Venue: The Old Truman Brewery @trumanbrewery

Viva Glam

ASHISH AW21

M·A·C partnered with prominent South Asian Designer Ashish on his latest project, a joyful AW21 collection, which oozed glamour. Ashish is the eponymous label from designer Ashish Gupta, who M·A·C has long since supported as an important and pioneering voice in the industry. M·A·C Director of Makeup Artistry, Terry Barber, designed the makeup look for the show.

“ The makeup for Ashish was a slightly haphazard take on glamour.Mismatched colour on the eyes and a randomly applied lip and cheek made for a Grey-Gardens-meets-British-Suburbia moment.” Terry Barber M·A·C Director Of Makeup Artistry

Credits:
Photographs by @willsandersphotos
Styling @aikamoshita
Hair @sammcknight1 using @hairbysammcknight
Makeup: @terrybarberonbeauty using @maccosmeticsuk
Nails @amaquashie
Casting @simoneschofer
models @micheleronson @evavarlamova @ippithapar
MAC Cosmetics Equal Futures Scholarship at Central Saint Martins

M·A·C COSMETICS EQUAL FUTURES SCHOLARSHIP AT CENTRAL SAINT MARTINS

As part of their ongoing commitment to advancing equality, inclusion and justice, M·A·C is proud to introduce Cameron Jukes as the first recipient of The M·A·C Cosmetics Equal Futures Scholarship at London’s globally renowned art and design institution Central Saint Martins. Awarded to a Black, Asian or Multi-Ethnic student, the newly-formed scholarship will cover maintenance and support for the three-year period of their degree. M·A·C has been synonymous with rising talent and fashion since its inception. The scholarship marks a new chapter in M·A·C’s ongoing relationship with Central Saint Martins, having previously supported students to fully realise their visions with makeup and artistry across both the Fashion BA and MA graduate shows. Cameron impressed the judging panel with his talent and passion.

“ The MAC Cosmetics Equal Futures scholarship means that I can create bereft of the stress due to my financial standing. The cards I had been dealt in life have always felt like a burden to me, yet I forever try to use my past as a fuel to ignite rather than to perish in. Fashion has the potential to be powerfully influential. Being part of an industry of such nature excites me, and now I stand together with MAC in this future. I wish this to be a testament of how circumstances do not have to hinder your goal.” Cameron Paul Jukes
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BALLET BLACK

Celebrating diversity in dance, M·A·C UK & Ireland have partnered with Ballet Black for over 20 years, supporting their mission to see a fundamental change in the number of Black and culturally diverse dancers in mainstream ballet companies today. From shade-matching ballet shoes with Studio Fix Fluid Foundation, to co-creating looks and providing products for their virtual and physical shows – M·A·C is a proud partner of Ballet Black and all their dancers.
“ I founded Ballet Black in 2001 as a direct response to the lack of representation of Black and Asian dancers in classical ballet here in the UK. In the lead up to our first performance, I was searching for high quality makeup that catered to the different skin tones of our dancers, not only for them to wear in performance but so that we could paint our ballet shoes to match our skin colour. Back then, M·A·C was one of the first brands to offer such products and were also one of the first companies outside of the dance world to support our mission. Fast forward to today, and we are proud to continue our decades long partnership with M·A·C, upholding the ideals of inclusivity and equality for all.” Cassa Pancho MBE Founder and Artistic Director, Ballet Black
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Incredible Brilliant Youth


INCREDIBLE BRILLIANT YOUTH



In support of emerging talent M·A·C are partners with Incredible Brilliant Youth. A non-profit organisation that provides young people with workshops that help participants find to the tools to help them harness their creativity, set and achieve goals and make a positive contribution not only to their own well-being, but to the well-being of those around them. We are proud to support their artistry course by providing aspiring artists with iconic MAC products for their kits and access to our expertise and talented Artist community.

“ Our free makeup courses support those who would like to find out more about makeup and the makeup industry, but can't afford the cost of training. Inclusivity, and ensuring the industry is open to all, has always been an important element in our work, and to myself personally, which is why partnering with M·A·C is so wonderful. By providing our course participants with kits filled their amazing products and access to further support, our young people can start their careers with confidence.” Teresa Reynolds Founder, Incredible Brilliant Youth
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ADVANCING EQUALITY

Hear from our M·A·C family, who reflect upon Black History Month and its importance for today, tomorrow and every day that follows.

“ Though black history is 24/7, 365 days a year, the month is a time to boast and celebrate the achievements of some amazing black people, who have paved the way and left a stamp on this earth. It's a salute to black heroes of the past who have and will inspire the black heroes of the future.” Rachel Manson M·A·C Retail Artist

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Black History Month
Viva Glam

M·A·C VIVA GLAM

the lipstick that gives 100%* back!

Since 1994, VIVA GLAM has raised more than $500,000,000 USD, partnering with local organisations to ensure that help reaches those who need it most. In 2020, $10,000,000 USD was donated to 250 organisations that provide essential needs and services on the front lines serving communities affected by the Covid-19 pandemic.

*In the UK and Ireland, 100% of the recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

Some of our VIVA GLAM grantees: National AIDS Trust, Positive East, Lunch Positive, The Food Chain, Terrence Higgins Trust, Waverley Care, Body & Soul, HIV Scotland, HIV Ireland (formerly Dublin AIDS Alliance), AIDS West and A Positive Life LEARN MORE