PUT YOUR MONEY WHERE YOUR MOUTH IS!

You have the power to support healthy futures and equal rights for all with four shades of MACximal Silky Matte VIVA GLAM Lipstick that give back 100%.

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK 100% TO SUPPORT
HEALTHY FUTURES AND EQUAL RIGHTS FOR ALL

Let’s break it down: When you spend £25 on a VIVA GLAM Lipstick, we donate £25 (less VAT) to support women and girls,
the LGBTQIA+ community and people living with or affected by HIV/AIDS. There’s no catch. It’s just pure giving back.

MAC'S VIVA GLAM CHARITY PARTNERS
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Micro Rainbow logo
MAC UK & IE have donated over £100,000 to Micro Rainbow through its VIVA GLAM charity initiative to date, helping to provide safe houses & support for LGBTQIA+ asylum seekers and refugees.

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Mermaids logo
The newest MAC UK & IE VIVA GLAM charity partner, Mermaids, supports transgender, non-binary and gender-diverse young people and their families. This year’s £50k donation supports their vital helpline services and their in-person & online community groups and events, which help over 10,000 people a year.

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Terrence Higgins Trust logo
Since 1997 MAC donations totalling £1.2 million made via its VIVA GLAM charity initiative supports Terrence Higgins Trust’s programmes for all communities living with HIV. Through skills workshops, hardship grants, counselling and peer support groups – this work changes hearts, minds and lives.

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Waverley Care logo
This year’s £60k grant from MAC will support Waverley Care’s new pilot peer education project in Scotland, which aims to spread awareness and education amongst Scotland’s growing minority ethnic communities and reduce the stigma for HIV. In 2022 the MAC VIVA GLAM grant supported Waverley Care’s new website build and relaunch which supports and provides information to more than 100,000 visitors a year. MAC is proud to have been supporting their work since 2002 with grants totalling 800k made via its VIVA GLAM charity initiative.

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George House Trust logo
George House Trust’s vision is for a world where HIV holds no one back, and working with MAC VIVA GLAM, they have been able to use £1.3 million of funding to provide opportunities to build skills and ensure people can empower themselves to live healthily and confidently with HIV across the north-west. Not only does the funding from M·A·C VIVA GLAM enable everyone living with HIV to use their voice to raise awareness, challenge stigma and promote inclusion; it inspires community action from the grass roots for all.

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National Aids Trust logo
The MAC VIVA GLAM campaign has supported National AIDS Trust for over 20 years with over £2.8 million in grants, to achieve huge policy successes. This year’s donation of £50k will build on this, allowing National AIDS Trust to be nimble and react quickly when new issues emerge.For example, VIVA GLAM supported the cost of court action which led to prep being available via the NHS across England. The grant provided in 2022 contributed to the biggest expansion of HIV testing in a decade, through the hugely successful Opt-Out Testing Programme in hospitals.

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Positive East logo
MAC VIVA GLAM is proud to support Positive East’s Advice Service, London’s only specialist AQS2 advice service for people living with HIV. The project helps to resolve complex housing, employment, benefit and debt challenges – creating a stable foundation to increase health and wellbeing and overcome inequality. Each year, over 500 people benefit from this service provided by four members of staff. MAC has supported Positive East since 2007 with grants totalling £1.3m made via its VIVA GLAM charity initiative.

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SINCE 1994, MAC VIVA GLAM HAS RAISED

OVER $520,000,000 RAISED GLOBALLY – AND COUNTING!

30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips more colour, more comfort and more longwear with a new silky matte finish,
new luxe look and new moisturizing formula – now in four shades.

JOIN THE VIVA GLAM MOVEMENT

Let's keep glamming and let's keep GIVING with M·A·Cximal Silky Matte VIVA GLAM Lipstick!

LEARN MORE ABOUT OUR EXPANDED MISSION

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

SUPPORTING SEXUAL EQUALITY

MAC VIVA GLAM partners with local organizations to change policies, eliminate stigmas and provide resources that promote healthy and happy futures for all.

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EMPOWERING GENDER EQUALITY

MAC VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.

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CHAMPIONING RACIAL EQUALITY

MAC VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.

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PROMOTING ENVIRONMENTAL EQUALITY

MAC VIVA GLAM continues our pledge to do good for the planet by investing in safe, good-for-skin ingredients and innovative packaging designs that support a sustainable Earth.



WHAT'S THE LATEST


LGBT+ HISTORY MONTH – THE HISTORY OF DRAG
MAC has never been afraid to break boundaries or to stand up for what it believes in, with none other than world renowned Drag Artist Ru Paul as the first ever face of our MAC VIVA GLAM campaign when it was founded in 1994 – before drag was mainstream.

Drag began out of necessity, although that’s not to say its participants didn’t enjoy it. When Shakespearean theatre began in the late 16th and early 17th centuries, the stage wasn’t just a place of entertainment. At the time there were rules that only men could feature on stage, so if a play were to feature a female role, then it was up to a man in the cast to dress as women. The word ‘drag’ is believed to have theatrical origins too. The dresses men wore to play female characters would DRAG along the floor – hence the name Drag Queen.

As time went on, drag became more about the individual, self-expression, and creativity, and with shows like Drag Race bringing the art form to mainstream, drag performers have built up their own fanbases. Drag is now seen regularly on TV, magazine covers, and is part of our social fabric.

This LGBT+ History month MAC worked with six incredible Drag performers to explore how drag has developed over the years and how we have supported the drag community and art form in its evolution.

MAC CARES

Our purpose goes beyond the products we develop to the communities we serve and the planet we live in.
Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.

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