GET THE LIPSTICK
THAT GIVES BACK 100%

VIVA ROSALÍA! International icon Rosalía stars as the new face of M∙A∙C VIVA GLAM – debuting an all-new, limited-edition shade to celebrate 26 years of giving back 100%*. Feel empowered to look good – for good – in VG26, an exclusive fiery-red Matte Lipstick. Since ’94, M∙A∙C VIVA GLAM has raised over $500,000,000 globally – and counting!

*In the UK and Ireland, 100% of the recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

Now’s your opportunity to help make a difference right from home.
Our philanthropic Lipstick lineup features three iconic shades that empower you to make an instant impact. Get the Lipstick that gives back 100%.
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Viva Glam Lipstick / Rosalía
£17.50
3 g
£58.33 / 10g
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Viva Glam Lipstick

Viva Glam I
£17.50
3 g
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Viva Glam Lipstick

Viva Glam II
£17.50
3 g
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Viva Glam Lipstick

Viva Glam III
£17.50
3 g
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26 YEARS OF GIVING A GLAM!

The glammest highlights, legendary faces and iconic shades from the feel-good history of M·A·C VIVA GLAM. SEE THE TIMELINE