From the golden age of the supermodel to the rise of the clean girl aesthetic, we revisit some of the biggest lip trends from the last 30 years.
EARLY 90S – SUPERMODEL LIPS
The 90s were the Golden Age of the Supermodel, and the makeup embodied an effortless glamour. A well-defined, sculpted nude lip – think bold liner framing a flesh-toned centre and topped with gloss – became the defining look on and off the runway.
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ICONIC SHADE:
Fleshpot – a pale flesh-toned beige nude
PAIR IT WITH:
Lip Pencil in Chestnut + Clear Lipglass
LATE 90S – FROST LIPS
The dawn of a new millennium pushed beauty to experimental new heights, and the Y2K aesthetic was born. Icy lips, pale tones, and metallic textures created an otherworldly cyber visual language that reflected our visions of what the future could be.
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ICONIC SHADE:
Bubbles – an icy, white-pink frost
EARLY 2010S – STATEMENT LIPS
As beauty took over social media, people explored new ways to stand out. Lips were the perfect opportunity to make a statement, with bubblegum pinks, vibrant reds, and neon shades catching our attention while we scrolled.
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ICONIC SHADE:
Ruby Woo – vivid blue-red
PAIR IT WITH:
Lip Pencil in Cherry
2010S – MILKY PINK LIPS
Two words: millennial pink. This was the age of social media-friendly beauty, defined by soft pastels and bright colours to create an aesthetically engaging look that would look good on the grid and IRL.
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