Shop MAC eyebrow makeup and brow gel, perfect for achieving defined and sculpted brows, whatever your style.
Looking for brow makeup inspiration? Check out our how-to videos and find out how to achieve your dream eyebrow makeup look: Full Brows, Bold Bushy Brows and Fill in Your Brows. Our microfine Eyebrow Styler is the perfect product to create naturally defined brows, and our PRO LOCKED BROW GEL will keep them in place.

Complete your eye makeup look. Shop Eye Brushes, Mascara, Eyeliner.

Finding the right brow shape starts with identifying your natural brow bone structure. Begin by measuring key points:

Start Point: Align a pencil vertically from the edge of your nose to the inner corner of your eye to find where your brow should begin.
Arch Point: Angle the pencil from the edge of your nose through the pupil to determine the highest point of your arch.
End Point: Line the pencil from the edge of your nose to the outer corner of your eye to mark where your brow should end.

Once these points are established, you can define and fill your brows accordingly, enhancing their natural shape while staying true to your face's structure.

The most attractive brow shape varies depending on face shape and personal style. Generally, well-groomed arched brows tend to flatter most face shapes, as they create definition and lift the face. A soft, natural arch works best for a youthful appearance, while a more angular brow can add structure and intensity. Ultimately, the best shape is one that complements your unique features and enhances your natural beauty.

1920s: Thin, flat brows were popular, often paired with dramatic makeup.
1930s: Thin and arched brows, often highly defined and penciled in.
1950s: Fuller, well-shaped brows with a soft arch, a balanced look that was feminine yet polished.
1960s: Bold, thick brows with a more rounded shape, as seen on icons like Audrey Hepburn.
1980s: Full, natural brows, with a more untamed look, reflecting the era’s rebellion.
2000s: Thin, over-plucked brows that were almost pencil-like.
Today: Full, natural brows are back in trend, with a slight arch and clean definition, creating a balanced and modern look.

For beginners, the MAC Pro Brow Definer is an ideal choice. This slim pencil offers precise application and with its brush on the other end, it blends easily for natural-looking brows. It’s also available in a variety of shades, allowing you to find your perfect match. Pair it with the MAC Pro Locked Gel to keep your brows in place for a more defined look, or use it for a soft, everyday finish.

Brow gel is used to set your brows in place, keeping them shaped and tidy throughout the day. It also adds colour and fullness to sparse areas. Whether clear or tinted, brow gel helps lock your brows in place, providing a natural, groomed look. MAC Pro Locked Brow Gel is a great option that can define and volumize your brows with a natural finish.

The Pro Brow Definer is a pencil that allows you to precisely shape, define, and fill in your brows, giving them a natural, defined finish. It's perfect for creating a sharp outline and enhancing brow structure.
On the other hand, the Eyebrows Big Boost Fibre Gel is a tinted gel formula with fibers that help thicken and add volume to your brows, creating a fuller look. It’s ideal for adding texture and fullness with a soft, natural finish.

The Locked Brow Gel offers a strong, long-lasting hold for brows that need to stay in place all day. It’s ideal for a clean, sculpted brow look with a sleek finish.
The Boost Fibre Gel, however, focuses more on adding volume and texture to sparse or thin brows. It contains fibers that coat the brow hairs, making them appear fuller and thicker while providing a flexible hold."