In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created – a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut – a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. The full RRP minus VAT from the sale of Viva Glam Lipstick goes toward helping people living with and affected by HIV/ AIDS. To date, the campaign has raised more than $470 million USD.