Viva Glam Lipstick

The full RRP less VAT from the sale of Viva Glam Lipstick goes toward helping people living with and affected by HIV/ AIDS. To date, the campaign has raised more than $470 million USD.

Rating

Powerful, Philanthropic, M·A·C Heritage

In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created – a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut – a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. The full RRP minus VAT from the sale of Viva Glam Lipstick goes toward helping people living with and affected by HIV/ AIDS. To date, the campaign has raised more than $470 million USD.
  • Amplified: cream finish
  • Frost: frost finish
  • Lustre: semi-gloss finish
  • Matte: matte finish
  • Satin: semi-matte finish
  • Apply to lips directly from the lipstick bullet or use a 316 Brush for more precision.
Viva Glam Lipstick
Viva Glam Lipstick
3 g
£17.50
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Full Description
In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created – a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut – a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. The full RRP minus VAT from the sale of Viva Glam Lipstick goes toward helping people living with and affected by HIV/ AIDS. To date, the campaign has raised more than $470 million USD.
Key Claims and Benefits
  • Amplified: cream finish
  • Frost: frost finish
  • Lustre: semi-gloss finish
  • Matte: matte finish
  • Satin: semi-matte finish
Usage
  • Apply to lips directly from the lipstick bullet or use a 316 Brush for more precision.
When will it arrive?
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