Explore the different types of MAC formulas to see which eye shadow is best for you. Our iconic Eye Shadow is a highly pigmented powder eyeshadow that’s long-wearing and available in a kaleidoscope of colours, textures and finishes. Pro Longwear Paint Pot is a blendable cream eyeshadow that doubles as a primer. Smudge it on with your finger for a smoky look or apply with a liner brush for sharply defined cat eyes. Highly concentrated loose Pigment is another option that may be used for a subtle wash of colour or a more intense effect on eyes. You can also mix eyeshadow pigment together to create custom eye shadow colours.

Different types of eyeshadow finishes include shimmer, matte and glitter in an array of shades. Shimmer eyeshadow formulas have a lustrous, pearlescent finish, while glitter eyeshadows are sparkly and more dramatic. Matte eyeshadow is universally flattering and can be used to create looks ranging from subtle to dramatic.

Blend shimmer eyeshadow with matte and glitter formulas for a multifaceted makeup look. For a more saturated look, use a wet brush with powder shadow or loose pigment.

One way to choose your best eye shadow colour is based on the shade of your eyes. An orange-toned shadow is the best eyeshadow for blue eyes as it will emphasise the colour blue. The best eyeshadow for green eyes would be red-toned or purple shades. Purple hues are the best eyeshadow for brown eyes and neutral shades are flattering for all eye colours. Create a smoky look with brown, taupe and grey shadows, or apply a sheer wash of one or two colours for a natural, more subtle look.

The basic steps to eyeshadow application can be completed in minutes. First, create a smooth canvas for longer-lasting colour by prepping lids with an eye primer, such as Prep + Prime 24-Hour Extend Eye Base. Next, decide which eyeshadow brush — if any — that you'd like to use.

Fluffy shadow brushes can be used to apply a wash of colour on the lids or in the creases, while stiffer angled brushes create sharper angles and lines. If you want to create a tight line, use a stiff liner brush with a cream shadow. For a soft, diffused look, smudge shadow on with your fingertip and blend with a clean, fluffy shadow brush.

Deciding between cream eyeshadow or powder eyeshadow? Consider both your desired look and skin type. Ideal for everyone, a powder formula can be layered for custom saturation and is highly blendable. Our powder eyeshadows come in a rainbow of colours with multiple finishes, including shimmer, matte and glitter. Pro tip: For longer-lasting colour, first prep eyes with an eye primer.

Cream eyeshadow works great with drier skin or mature skin, as it applies smoothly with a fingertip or shadow brush and may be hydrating. These shadows can have a lustrous finish that can range from satiny to shimmery.