Celebrate 27 years of giving back 100%* to support healthy futures and equal rights for all
with three limited-edition Lipsticks in Keith Haring’s signature primary-colour palette.

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LOOK GOOD FOR GOOD

WHAT YOU SPEND IS WHAT WE GIVE

Let’s break it down: When you spend £17.50 on a VIVA GLAM Lipstick, we donate £17.50 to support women and girls,
the LGBTQIA+ community and people living with or affected by HIV/AIDS. There’s no catch. It’s just pure giving back.
*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

JOIN THE VIVA GLAM MOVEMENT

OVER $500,000,000 RAISED GLOBALLY – AND COUNTING!

The 27th celebration of our iconic giveback program honours Keith Haring’s artistic and philanthropic legacy. Let’s keep GLAMMING. Let’s keep GIVING.

MAC VIVA GLAM

27

GET THE LIPSTICK THAT GIVES BACK 100%*

CHANGING LIVES SINCE ’94

When you buy any VIVA GLAM Lipstick, we donate 100% of the selling price to local organisations supporting
women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

LEARN MORE ABOUT OUR MISSION

EMPOWERING WOMEN & GIRLS

M·A·C VIVA GLAM partners with local organizations
to fight for equal rights and healthy futures for
women and girls, specifically around reproductive
and sexual health education.

SUPPORTING THE LGBTQIA+ COMMUNITY

M·A·C VIVA GLAM eliminates stigma and fights
for the empowerment of the LGBTQIA+ community,
specifically assisting homeless LGBTQIA+ youth
alongside regional organizations.

FIGHTING HIV/AIDS

M·A·C VIVA GLAM continues our mission
and confirms our commitment to ending HIV/AIDS,
one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.

SEE TIMELINE