Celebrate 27 years of giving back 100%* to support healthy futures and equal rights for all
with three limited-edition Lipsticks in Keith Haring’s signature primary-colour palette.

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LOOK GOOD FOR GOOD

WHAT YOU SPEND IS WHAT WE GIVE

Let’s break it down: When you spend £17.50 on a VIVA GLAM Lipstick, we donate £17.50 to support women and girls,
the LGBTQIA+ community and people living with or affected by HIV/AIDS. There’s no catch. It’s just pure giving back.
*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

Viva Glam x Keith Haring Lipstick

Viva Glam x Keith Haring Lipstick
£17.50
3g
Red Haring (Matte)
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Viva Glam x Keith Haring Lipstick

Viva Glam x Keith Haring Lipstick
£17.50
3g
St. Marks Yellow (Frost)
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Viva Glam x Keith Haring Lipstick

Viva Glam x Keith Haring Lipstick
£17.50
3g
Canal Blue (Velvet Matte)
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Viva Glam Lipstick Viva Glam Lipstick

Viva Glam Lipstick
£17.50
3 g
Give Back 100%*, Do Good, Look Good
Viva Glam I
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Viva Glam Lipstick Viva Glam Lipstick

Viva Glam Lipstick
£17.50
3 g
Give Back 100%*, Do Good, Look Good
Viva Glam III
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Viva Glam Lipstick Viva Glam Lipstick

Viva Glam Lipstick
£17.50
3 g
Give Back 100%*, Do Good, Look Good
Viva Glam II
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JOIN THE VIVA GLAM MOVEMENT

OVER $500,000,000 RAISED GLOBALLY – AND COUNTING!

The 27th celebration of our iconic giveback program honours Keith Haring’s artistic and philanthropic legacy. Let’s keep GLAMMING. Let’s keep GIVING.

DO GOOD. LOOK GLAM.
GET THE
VIVA GLAM
X KEITH
HARING
LOOKS

  • MADE TO MIX AND MATCH

    3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.

    Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
    Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN CANAL BLUE

    The first step to statement green lips
    is applying a bold blue matte hue.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN ST. MARKS YELLOW

    TAXI! Pop on this pearlescent, cab-coloured
    Frost Lipstick to get glowing.

    STATEMENT GREEN GLOW

    In 27 years of VIVA GLAM, there’s never been a way
    to glow green – until now. Get this historic lip look
    with special-edition shades that give back 100%.

  • MADE TO MIX AND MATCH

    3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.

    Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
    Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN CANAL BLUE

    The first step to statement green lips
    is applying a bold blue matte hue.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN RED HARING

    Get artistic by layering on this vivid
    red Matte Lipstick.

    POWER PURPLE POUT

    Starring two special-edition shades that
    give back 100%, your purple lip look has never
    been more powerful. Mix and matte now!

  • MADE TO MIX AND MATCH

    3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.

    Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
    Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN RED HARING

    Take a bite out of the Big Apple with
    a vivid red Matte Lipstick.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN ST. MARKS YELLOW

    Polish lips with this pearlescent,
    taxi cab-coloured Frost Lipstick.

    BOLD ORANGE OPULENCE

    Orange you glad we made more than one special-
    edition shade that gives back 100% this year? Serve
    up an on-trend look with major impact instantly.

MAC VIVA GLAM

27

GET THE LIPSTICK THAT GIVES BACK 100%*

CHANGING LIVES SINCE ’94

When you buy any VIVA GLAM Lipstick, we donate 100% of the selling price to local organisations supporting
women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

  • Over
    9,713 grants
    given to 1,818
    organizations
    in 92 countries

    viva glam

    27 years of

    giving a glam

  • OVER
    $500,000,000
    RAISED
    GLOBALLY –
    AND COUNTING!

    viva glam

    27 years of

    giving a glam

  • OVER
    19,000,000
    LIVES CHANGED
    AROUND THE
    WORLD

    viva glam

    27 years of

    giving a glam

LEARN MORE ABOUT OUR MISSION

EMPOWERING WOMEN & GIRLS

M·A·C VIVA GLAM partners with local organizations
to fight for equal rights and healthy futures for
women and girls, specifically around reproductive
and sexual health education.

SUPPORTING THE LGBTQIA+ COMMUNITY

M·A·C VIVA GLAM eliminates stigma and fights
for the empowerment of the LGBTQIA+ community,
specifically assisting homeless LGBTQIA+ youth
alongside regional organizations.

FIGHTING HIV/AIDS

M·A·C VIVA GLAM continues our mission
and confirms our commitment to ending HIV/AIDS,
one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.

SEE TIMELINE