The non-sticky, hydrating and addictive lip gloss delivers light-as-air wear and next-level nourishing care. A 7% blend of pure botanical oils, including coconut, jojoba and meadowfoam seed, nourishes lips while the soft paddle-shaped applicator evenly lays down a hydrating wash of glass-like shine. Plus, each do-gooder gloss comes embossed with Kim's signature.
VIVA GLAM has raised £25 million in the UK & Ireland, supporting healthy futures and equal rights for all. And now, the iconic Lipstick that gives back 100%* has been maxed out to give lips MORE – with a silky matte formula that gives 12 hours of pigment-rich colour.
So, when you buy any shade of MAC VIVA GLAM, we donate 100%* of the selling price to charities championing our expanded mission of gender, sexual, racial and environmental equality for ALL around the world.*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations that we believe can make a meaningful impact on health, rights and equality.