MACnificent 7 Landing Page 2024

Formerly known as MACnificent 7, the globally reknown, legendary competition returns this July with a new name, a new format, and a whole new standard of excellence. MAC Masters 2025 is a celebration of the incredible artistry that sets MAC UK & Ireland apart. This is your chance to step into the spotlight and show the world the talent, creativity, and innovation that make our artists truly iconic.

WEEK 1: SUBCULTURE REVIVAL

26th June - 3rd July

Research a past U.K. subculture- anything from the 1950s to the noughties- create a modernised makeup in an editorial style piece of imagery.

Week 1 winner is Courteney Dunn!

“I was blown away by the craft and storytelling in all the entries for this assignment but loved this in particular for its mix of intricacy and rawness and the mash-up of punk and graffiti aesthetics. The sheer attention to detail is incredible.” - Terry Barber

WEEK 2: MYTHICAL COUTURE CREATURES

3rd - 10th July

Think Grimms tales in their glam era. Vogue meets mythology.
The Brief? Create a mythical creature: From high fashion sirens to full character theatrical baddie, use your own style to create a mythical creature of your own imagination.

WEEK 3: BESTIES WEEK

17th – 24th July

This week it’s all about the bestie! Celebrate your mac bestie by creating an image that shows off why you just click! This could be between you and a colleague (or two or three) or it could be those products that just sing when they’re near each other. Think candy yum yum & everybody’s heroine. Or feline & diamond crumbles. Whatever the perfect pairing, celebrate it in style!

GET INSPIRED

NEW

Studio Fix 24-Hour Smooth Wear Concealer

BEST SELLER

WEEK 4: VIVA GLAM

24th - 31st July

Viva me – the lipstick for you! Create a viva glam campaign highlighting the vg pillar and shade you resonate to the most - sexual equality, gender equality, racial equality or environmental equality. This could feature a TikTok-style video pitch or a mock digital billboard advertisement wearing the relevant viva glam lip product whilst keeping your campaign rooted in the viva glam mission.

GET INSPIRED

LIMITED EDITION

NEW

WEEK 5: TREND

31st July - 7th August

Step into the shoes of a mac creative director and bring your artistic vision to life!
Your challenge is to conceptualise and create a campaign image that showcases your chosen trend from one of the six up-and-coming global mac trends. This is your opportunity to lead the creative vision—from mood and makeup to storytelling and execution.

GET INSPIRED

NEW SHADES