100% of the selling price of VIVA GLAM Lipstick is donated
to the MAC VIVA GLAM Fund supporting healthy futures and
equal rights for all. Since '94, MAC VIVA GLAM has raised
OVER $500,000,000 globally, and counting!

"IT'S AN HONOUR TO BE
THE FACE OF VIVA GLAM 26 AND
TO CHAMPION A CAUSE THAT IS
INCLUSIVE, SUPPORTS INDIVIDUALITY
AND GIVES BACK 100%"

INTRODUCING LIMITED-EDITION VG26

Celebrating 26 years of giving back 100% -
an exclusive fiery red Matte Lipstick joins our philanthropic lineup.
For a limited time only.

STARRING ROSALÍA

Feel empowered to look good - for good -
with MAC VIVA GLAM starring Rosalía.

Now’s your opportunity to help make a difference right from home.
Our philanthropic Lipstick lineup features three iconic shades that empower you to make an instant impact. Get the Lipstick that gives back 100%.


“A RED LIP IS MY LOOK QUE
NO FALLA – EL ROJO SIEMPRE
FUNCIONA! THIS FIERY SHADE
EMBODIES WHO I AM, AND I HOPE
YOU LOVE IT AS MUCH AS I DO.”

INTRODUCING

LIMITED-EDITION VG26

Celebrating 26 years of giving back 100% – an exclusive fiery red Matte Lipstick joins our philanthropic lineup – for a limited time only.

GET THE LIPSTICK THAT GIVES BACK 100%

GET INSPIRED, COMO ALÍ

Celebrate 26 years of giving back 100%* with international icon Rosalía, the new face of M·A·C VIVA GLAM.