Foundation

What is face foundation? It’s a makeup formula that helps smooth and even out skin tone and texture. Foundation also helps create an even base for other makeup, like blush and bronzer. Depending on the level of pigment and opacity, foundation may also camouflage blemishes and dark spots.

Foundation comes in multiple forms, including liquid, cream and powder – with sheer to opaque formulas and all types of finishes, such as satin, radiant and matte. M∙A∙C has a variety of formulas and finishes for all types, all tones and all textures – in a wide range of all-inclusive shades. Find your match with our Virtual Try On tool today!

How to apply foundation depends on the type of formula. No matter the type, Pros advise first using a primer – like Fix+ spray – which helps coverage go on more smoothly and keeps makeup looking fresh for up to 12 hours.

When applying liquid foundation, pick from your favorite foundation brushes or use a sponge for precise application by stippling the product onto the skin, while others prefer using fingers to apply and blend. For a powder foundation, apply with a small contour brush for a lighter finish or with a sponge for fuller coverage.

M∙A∙C has an array of different types of foundation, including liquid, cream and powder – all types, all tones, all textures.

Studio Radiance Face And Body Radiant Sheer Foundation is a lightweight fluid formula that provides a buildable sheer finish, while Full Coverage Foundation is a water-resistant cream foundation with full coverage.

Studio Fix Fluid SPF 15 delivers buildable medium-to-full natural matte coverage and SPF 15 protection, and Studio Fix Tech Cream-To-Powder Foundation’s transformative texture medium-coverage formula is also sweat- and humidity-resistant. For a one-step powder and foundation, Studio Fix Powder Plus Foundation is the ultimate on-the-go option that gives an ultra-matte finish, while controlling oil and shine.

There are different types of foundation for every skin type and coverage preference. M∙A∙C has liquid, cream, stick and powder foundation, each with its own advantages. M∙A∙C Studio Radiance Face And Body Radiant Sheer Foundation is a liquid that provides buildable sheer coverage, while Studio Fix Fluid SPF 15 delivers buildable medium-to-full natural coverage and provides SPF 15 protection.

M∙A∙C Full Coverage Foundation is a cream foundation that’s water-resistant and opaque, and Studio Fix Tech Cream-To-Powder Foundation applies as a medium-coverage cream but has a matte powder finish. Stick foundation is another option — it’s convenient to swipe on and offers medium buildable coverage. Powder foundations, such as Studio Fix Powder Plus Foundation, can be layered for medium-to-full coverage and help reduce shine, making it a good choice for oily skin.