MAC Cosmetics’ charitable campaign, VIVA GLAM, has raised over $500 million since its inception in 1994, exclusively through the sale of MAC VIVA GLAM lip products.
Funds from VIVA GLAM support healthy futures and equal rights for women, girls, and the LGBTQ communities while maintaining its decades-long support for those living with HIV/AIDS. To date, the sale of VIVA GLAM products has funded more than 1,800 organizations around the globe. Learn more about the difference VIVA GLAM makes here.
*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations that we believe can make a meaningful impact on health, rights and equality.
Funds from VIVA GLAM support healthy futures and equal rights for women, girls, and the LGBTQ communities while maintaining its decades-long support for those living with HIV/AIDS. To date, the sale of VIVA GLAM products has funded more than 1,800 organizations around the globe. Learn more about the difference VIVA GLAM makes here.
*In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations that we believe can make a meaningful impact on health, rights and equality.
