Fashion Week 2024

Whether you’re going for a goth, grunge or a supermodel makeup aesthetic, the 90s-inspired looks seen at Jonathan Cohen have you covered. With smudgy underliner and reddish-brown Lipstick, this undone vibe gives any outfit an instant edge.

“This subversive look is all about deconstructed liner that appears underneath the eyes,” says Key Makeup Artist Romero Jennings. “But Lip Pencil in Chestnut and MACximal Sleek Satin Lipstick MACximal Sleek Satin Lipstick in Paramount are the real backstage VIPs. You need to get yourself this cult-classic lip combo.”

1. Prep and hydrate your complexion with Hyper Real Serumizer™ Skin Balancing Hydration Serum
2. Dot, swipe and glow using Studio Radiance 24HR Luminous Lift Concealer to lift and brighten your undereyes.
3. Line your lower waterlines with Eye Kohl in Smolder, extending past the outer corners of the eyes to create a winged effect.
4. Blend Pro Longwear Paint Pot in It's Fabstract across your lids and smudge out for a smoky, lived-in look.
5. Line your lips with Lip Pencil in Chestnut, then layer on MACximal Sleek Satin Lipstick in Paramount.

90s Nudes made a major comeback at London Fashion Week – where sculpted, supermodel-inspired skin defined the makeup at Richard Quinn. Elegant yet approachable, this pre-millennium makeup is ideal for an elevated, everyday look.

“No mascara. No liner,” says Key Makeup Artist Terry Barber. “Just an old-school, cool-toned contour using Studio Radiance Serum-Powered™ Foundation and Studio Radiance 24HR Luminous Lift Concealer."

1. Even your skin tone with Studio Radiance Serum-Powered™ Foundation
2. Then sculpt your cheekbones with a cool-toned shade of Studio Radiance 24HR Luminous Lift Concealer.
3. Blend Pro Longwear Paint Pot in Groundwork through your creases, wrapping the colour around your eyes to define lower lash lines.
4. Fill in your brows and accentuate arches with Pro Brow Definer 1mm-Tip Brow Pencil.
5. To finish, hydrate and smooth your lips with Prep + Prime Lip to create a polished look.

Gothic glam got an athletic edge at Milan Fashion Week – where lived-in, post-game looks celebrated AVAVAV’S collaboration with Adidas. Smudged and smoked out lids were paired with glossy, overlined lips to develop this deconstructed trend that champions the art of imperfection.

“The fusion of sports and fashion has made makeup not only an accessory, but also a functional element that must fit the modern dynamic lifestyle,” says Key Makeup Artist Michele Magnani. Dare to defy classic fashion canons and opt for Soft Goth instead, with a dash of Eye Kohl in Feline and dose of MACximal Sleek Satin Lipstick in Amorous.

1. Even your skin tone with Studio Radiance Serum-Powered™ Foundation
2. Line your upper and lower lids with Eye Kohl in Feline, creating a winged effect.
3. Sweep your cheekbones with Glow Play Cushiony Blush in So Natural.
4. Overline and define your lips with Lip Pencil in Whirl.
5. Fill in the centre of your lips with MACximal Sleek Satin Lipstick in Amorous.
6. To finish, gloss your lips with Squirt Plumping Gloss Stick in Amped.

Metallics had a major moment at Paris Fashion Week, where Artists gave us the Gift Of Gold at Lutz Huelle. Get inspired to mix and M·A·C metals to create a multidimenisional look that shines like jewelry.

“The golden strokes add a touch of sophistication to the look,” says Key Makeup Artist Marieke Thibaut. “They provide a new vision for the way we accessorize.” Mix Pigment in Old Gold with Fix+ and sweep over lids with a Brush to transform makeup into jewellery.

1. Prep and hydrate your complexion with Hyper Real Serumizer™ Skin Balancing Hydration Serum.
2. Dot, swipe and glow using Studio Radiance 24HR Luminous Lift Concealer to reveal a fresh, luminous, lifted look. Then, shape and contour with a concealer that's one to two shades darker than your exact match.
3. Mix Pigment in Old Gold with Fix+ and sweep across closed eyes with a brush.
4. To finish, set your brows with Pro Locked Brow Gel.