Eye Makeup

Start building your eye makeup look with a primer, such as the Prep + Prime 24-Hour Extend Eye Base. Though a primer isn’t necessary to begin, primers can help extend the wear of your eye shadow so your makeup looks better for longer. Apply primer with your finger and delicately spread it across your eyelids, up to your brows and along your lower lash lines.

After the primer, apply the eye shadow(s) of your choice. For eye tutorials, check out the M·A·C YouTube channel for how-tos ranging from classic looks to the latest #MACTrend. Remember, eye liner and mascara are great products to help enhance and complete your look.

There are so many exciting types of eye makeup to play with – all of which create distinct looks and effects: eye shadows, eye liners, mascara makeup, eye primers and more. Eye shadows come in loose or pressed powder, baked and cream formulas. Shadow finishes range from matte to shimmer and satin to glitter. Matte shades, such as Powder Kiss Soft Matte Eye Shadow, are great for creating a natural look, while extra shimmer turns up the wow-factor for a more distinctive look. To achieve a natural eye look, use shades that are close to your natural tones. Play with shimmer, cat-eye liner, cut creases and smoky eyes for more dramatic makeup effects.

Though it’s not a concrete rule, playing with shades that complement your skin tone can help inform what colours work best for you. Bronze shades look great with fair skin, while reds and purples enhance medium-dark skin tones.

The best eye makeup depends on what look you’re trying to create. For a bolder look, play with intense and highly pigmented shades, while soft and matte shades work well to create a natural or minimalist look.M·A·C Eye Shadow is our iconic, versatile eye shadow boasting highly pigmented powder that applies evenly and blends well to create anything from a classic eye look to a bold, wet eye look. With so many colours to choose from, there’s no limit to the kinds of eye looks you can create.