
HOW TO ELEVATE NO-MAKEUP
MAKEUP WITH UNDERSTATEMENT
If crisp button-downs and pleated trousers are the markers of the old money fashion aesthetic, then tailored taupe eye shadows and sheer neutral lipsticks are the beauty equivalent. Graduating from the ultra-minimalist Clean Girl makeup look, we are now seeing a luxurious and manicured take on neutral makeup: Understatement.
Marked by subtle contouring, soft neutrals and the perfect neutral lipstick, the Understatement look is about elevating your classy everyday makeup style. “It’s putting an incredible amount of effort into looking effortless,” says Terry Barber, M·A·C Creative Director of Makeup Artistry. “It’s the art of having done just enough.”
Like Quiet Luxury fashion, the secret to this look is in the styling. Using a delicate and restrained hand, softly contour the face, eyes and lips in neutral tones that whisper rather than shout. “It’s more than no-makeup makeup; it’s actually quite meticulous,” says Barber. “Like a designer coat, it is very tailored. The aim isn’t to transform but to elevate to your features.”
“LIKE A DESIGNER COAT, IT IS VERY
TAILORED. THE AIM ISN’T TO
TRANSFORM BUT TO ELEVATE TO YOUR FEATURES.”
—TERRY BARBER, M·A·C CREATIVE DIRECTOR OF MAKEUP ARTISTRY


HOW TO GET THE TREND
LOOK 1: Lean into a refined aesthetic with minimalist makeup and neutral hues.
- Prep and hydrate your complexion with Hyper Real Serumizer™.
- Even skin tone with Studio Radiance Serum-Powered™ Foundation.
- Sweep shades Give Me Cyber Space and Accept Cookies from the Connect In Colour Eye Shadow Palette: Unfiltered Nudes across lids.
- Apply Skinfinish Sunstruck Matte Bronzer onto the contours of the face using a large powder brush.
- Finish by smoothing on Lip Conditioner .


LOOK 2: Elevate your makeup look with neutral eye shadow and everyone’s favourite nude lipstick shade.
- Prep and hydrate your complexion with Hyper Real Serumizer™.
- Even out your skin tone with Studio Fix Fluid SPF 15 Foundation.
- Sweep shade Satin Taupe from the Connect In Colour Eye Shadow Palette: Unfiltered Nudes across lids. Then, sweep shade Sonic Chocolate through creases.
- Coat your lashes with Extended Play Gigablack Lash Mascara in Gigablack.
- Apply Skinfinish Sunstruck Matte Bronzer onto the contours of the face using a large powder brush.
- Line lips using Lip Pencil in Stone,
- Then to finish, smooth on Lustreglass Sheer-Shine Lipstick in Thanks, It’s M·A·C!.


LOOK 3: Play up minimalist makeup for a luxurious take on neutral shades.
- Prep and hydrate your complexion with Hyper Real Serumizer™.
- Even out your skin tone with Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control .
- Sweep shade Wedge from the Connect In Colour Eye Shadow Palette: Unfiltered Nudes along lash lines, then tap shade Accept Cookies onto centres of lids.
- Apply Skinfinish Sunstruck Radiant Bronzer onto the contours of the face using a large powder brush.
- Finish with a layer of Lustreglass Sheer-Shine Lipstick in Thanks, It’s M·A·C!.



