In Style magazine looks at what’s hot this summer, from fashion trends to beauty must-have products, it’s all about coral lips.
‘Orange Kisses: Now that the world and its wife are rocking red lips, we are anticipating a change to orange. It’s fresher. Spesh for high summer.‘ In Style recommends MAC Lipstick in Morange. Click here to view all MAC lipsticks.
Grazia details how to get ‘The Anatomy of the new A-list face’ – a top tip they suggest is ‘Flesh-coloured liner in the inside rims of your eyes makes them appear bigger and fresher. Try MAC Eye Kohl in Teddy, £12.50’.
Elle Magazine looks at the best beauty tools for Spring-Summer 2010. From false eye lashes to tweezers and make-up brushes, its time to update your beauty bag. Elle recommends MAC 190 Foundation Brush and MAC Powder Puff. Click here to view MAC brushes.
Harpers Bazaar magazine looks at ‘How to change your body this summer'. One of the key trends for this summer is the tan and Harpers Bazaar recommends going for golden tones to create the perfect sunkissed look this season.
‘Glistening metallic's against golden, tanned skin are the ultimate in luxe summer glamour. Keep the look understated with just a wash of molten metals over the eyelids, and finish with layers of mascara, a dusting of bronzer and lipgloss. Harpers Bazaar recommends
MAC Pigment in Copper Sparkle
and
MAC Paint Pot in Indian Wood
for creating the perfect glow.
The article focuses on perfect skin and how it can be achieved – ‘summers nude fashions work best against a soft ‘golden tan' make-up – pale skin will blend into pale clothes. For the ultimate glam ‘tan', make-up artist Val Garland gives her tips: ‘Start with a skin primer – it's important for that stick-fast, stay-true make-up base. My favourite that always works is MAC Prep and Prime Skin. ‘Add instant radiance with the new generation of combination skin creams and luminisers. We love MAC's Strobe cream.'
Nails must look hot for the summer season and what better than going for the on- trend shade, pink! OK! Magazine looks at the polished pink look for the season, ‘Spruce up your manicure with these hot summer shades…’ OK! Magazine recommends MAC’s very own Nail Lacquer in Steamy for the perfect pink look this summer.
In Aprils edition of you magazine, Benji Wilson talks to Lady Gaga about her and Cyndi Lauper’s roles as the new faces of the MAC Viva Glam campaign. Lady Gaga tells Benji Wilson why she wants to be a responsible role model.
‘We are gathered here in a wood-panelled room of a Mayfair club to talk about Gaga and Cyndi’s ‘From Our Lips’ campaign. The pitch is simple: punters buy either of their new Mac lipsticks and the full purchase price goes to the Mac Aids fund. Viva Glam Cyndi, Cyndi’s signature lippie, is a sheer coral red. Viva Glam Gaga is a baby pink, and it comes with a story: ‘there was this colour I used to wear when I was living in downtown New York called Pink Nouveau. It was a bright, toxic, neon pink. I was 18 and singing and a complete unknown, so didn’t have much money to buy lots of nice make-up. Pink Nouveau was my’ ta-da!’ lipstick, the one thing that made me feel more famous than I was. So I asked the guys at MAC to make something that was derived from that.’’
Today in spite of the stereotype of Aids…women worldwide are more likely to become infected with HIV than men…By selling lippie and raising awareness, Gaga and Cyndi hope to do something about it.’
Glamour gives us ’20 Reasons to Wear More Make-Up’ and tell us ‘Deep Red gives your pout real clout. Condition lips with balm and pick a velvety texture rather than an uber shiny gloss’ – Try MAC Creemesheen Lipstick in Brave Red.
In Julys’ edition of Company magazine, ‘Lash Awards’ are given out; ‘Taking the ribbon for volumisation is MAC Opulash – its gives the biggest lashes we’ve ever seen’.
Look recommends MAC Eye shadow in ‘Shimmermoss’ under Beauty Trends of the Week to create ‘Sea Green Eyes’ – a look that was ‘1st spotted at the Dior Spring/Summer show, and now all the celebs are rocking it too. It suits everyone one from the eternally tanned to porcelain skinned beauties’.
OK Beauty suggests a selection of ‘Office Wonder' products to keep you ‘on target with a touch of Glamour!' – One of their favourites is MAC tinted Lip conditioner SPF in
Gentle Coral
.
This year's SHE Beauty Awards unveil the products you can trust. This year, SHE Magazine awarded MAC with the Best Lipstick Award.
Best LipstickMAC Lipstick: ‘You’re all massive fans of MAC's intense colour and velvety finish. This lippy is comfortable, long-lasting and fashionably matte.’
Elle Magazine is backstage at the Isle of Wight festival looking at the MAC Cosmetics VIP tent. ‘The set up is something I’ve only seen backstage at the international shows, with hundreds of products laid out and make-up artists working quickly to create some beautiful looks for festival goers.‘ The most requested product so far? All of MAC’s False Lashes because according to make-up artist Cher Webb, they can change your look instantly and are so quick to apply.’ Click here for MAC False Lashes.
Cosmopolitan looks at Lady Gaga for inspiration in May – they call it ‘Bring out the Gaga in you with these hot tips!'
Cosmopolitan recommends the following MAC products to help achieve a great Lady Gaga Look:-
‘We thought the time would never come, but everyone knows June means summer, and summer means…Festivals! We thought we’d let you in on our top products in our festival beauty survival kit.‘ Look recommends MAC Strobe Cream as a festival essential beauty product.
Look magazine reports from backstage at London Fashion week on this season’s beauty trend must-have products.
'Red velvet: No season would be complete without its own red lip – and the new kid on the block is so matt, it looks like velvet. Look magazine recommends MAC Lipstick in Lady Danger. 'Recycle your scarlet lippy and give it a new edge with a dusting of translucent powder once it’s on. Why not try MAC Mineralize Skinfinish/Natural to achieve the perfect look.'
Cosmopolitans beauty editor Bridget March takes a look at the BAFTA Awards and talks about the must have MAC makeup essentials. ‘Britain's hottest screen talent were out looking picture perfect thanks to a little help from the event's beauty partners, MAC.‘
She talks about creating the perfect camera flawless look. She recommends MAC Prep and Prime products followed by Mineralize Skinfinish for the perfect base. Blot Film for touching up sticky moments, Fluidline eyeliner for smudge-proof definition and the Lip Pencil in
Spice for a perfect pout.
Vogue Beauty & Health looks at summer’s new cool. ‘This season’s look is as effortless as it is alluring. One less thing to think about, says Nicola Moulton.‘
A trend has emerged that is at once both sophisticated and relaxed, and doesn’t call for either a PhD in make-up application or, worse, the need to have to think too much for oneself. Vogue recommends MAC’s new Opulash Mascara in Bad, Bad Black for an effortless perfect long lash look.
Company magazine talks about the great festival season and has a look at the top beauty must have products for all festival lovers. They call it the ‘Festivalista's Look-Good Guide‘.
‘Looking good at a festival, when you can't wash your hair or clean your face, is a serious beauty challenge. But don't panic – we've done all the fieldwork so you can emerge from your tent looking effortlessly gorgeous…‘ Company recommends
MAC Wipes, a must have for the festival season.
‘There are two types of festival make-up – full-on fun stuff or morning-after make-up, where the aim is to hide the fact you've only had three hours sleep all weekend.‘ Company recommends
MAC Select Cover-Up for the must-have post-party essential.
Company magazine have conducted their latest beauty awards, The Company Miracle Make-up awards. 'We asked which make-up essentials you can’t live without and you answered – in your thousands! From the best skin-perfecting foundation to the must-have mascara and longest-lasting lippy, these are the products that made it into this year’s beauty hall of fame...'
In Style magazine take an exclusive look behind the scenes of the new Sex and The City 2 Movie set to find out all about the casts favourite beauty secrets. Alice Ripman quotes ‘We couldn’t help but wonder…what beauty tricks would our fave Manhattanites have up their sleeves for Sex and The City 2?‘
Carrie’s Look
‘Carries signature look is a soft smoky eye in grey, amethyst and green shades’ says make-up pro Judy Chin. ‘I swear by MAC’s Powerpoint Eye Pencil in Engraved, smudging it along her lash lines for a sexy and bright look.‘
‘Cassie Steer has a chat with the uber-fabulous singer as she glams up for the MAC ad’, along with Cyndi Lauper, the new faces of the MAC Viva Glam Campaign.
‘The Pop divas have just finished shooting this years campaign, which aims to raise about £1.3 million to support women living with HIV/Aids worldwide – and who better to spread the word than these two sassy, outspoken stars who bridge the generations?’
‘Pink to Make the boys Wink’ is an article featured in InStyle this August – ‘Who needs Red? Fuchsia is now packing a punch’ and MAC Lipstick is ‘Girl About Town’ is listed as one of the ‘Fantastic Fuchsia Instyle adores’.
