M·A·C Cosmetics' charitable campaign, VIVA GLAM has raised has raised over $500 million since its inception in 1994, exclusively through the sale of M·A·C VIVA GLAM lip products. VIVA GLAM funds support healthy futures and equal rights for women and girls, and the LGBTQ+ communities while maintaining its decades-long support for those living with HIV/AIDS. The full recommended retail price (RRP) (less VAT) of VIVA GLAM Lipstick is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations we believe can make a meaningful impact on health, rights and equality.

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