Wham! Bam! VIVA GLAM! Global pop phenomenon Miley Cyrus talks about fronting this iconic campaign
Hi Miley! How does it feel to be the VIVA GLAM girl?
“I’m really excited, I think it’s really important for my fans to be able to see me doing something I love. And when you’re in a position that I am, it’s important to give back and find things that you are passionate about.”
How do you think your young fans react to the VIVA GLAM campaign?
“I have the opportunity to teach my fans about what VIVA GLAM represents, and to educate them about HIV/AIDS prevention and being safe. So many people are scared to talk to their kids about what’s important and if I can be the one that speaks up and educates young people, then I will.”
M•A•C celebrates the individual, why do you think that’s a good fit for you?
“That is why I picked such loud colours, because I’m really loud! I think your hair, clothes and makeup is all a working art piece and you can do whatever you want. Lipstick makes women and guys feel cool and fabulous and glamorous. They connect to the colour and to you and what you stand for, and it’s all going to a really amazing cause.”
Why is it important to raise money for the fight against HIV/AIDS?
“Part of this is education. And helping people that need support. But it’s also about how to prevent this. And I think my fans are so young that it’s important they think about this kind of stuff, and maybe if it comes from me it’s less embarrassing than talking to friends or parents.”
What are you most excited for with this VIVA GLAM?
“What’s fun about lipstick is that if you have the right colour, you don’t really need anything else. That’s what I do, I don’t put much makeup on but I put on some crazy lipstick because it makes you feel good but it also doesn’t cover up who you are.”
Why do you think it’s important to try and push a slightly different idea of beauty than the standardized one we see today?
“I just think I can’t look like everybody else. When something gets popular, that’s when I distance myself from it – I hate blending in and feeling regular. That’s what I always tell my fans too, half of them come to my shows in hot dog costumes and stuff – I’m telling them not to care or be the typical ‘sexy’.”
How can your fans get involved and support this?
“My fans are the best so I know they’re going to rush to M•A•C and get those colours, especially since it’s so important that they get involved and help out. I think it’s important that they know 100% of the proceeds go to the M•A•C AIDS Fund and the fight against HIV/AIDS, and that they’re not just buying a lipstick from me. I’m super honoured to be able to help M•A•C in this tremendous way. I know my fans are going to be excited. And they love a good challenge, so I know they will try to make this the best VIVA GLAM ever.”